Outreach magazine has been a tremendous help in many areas of my ministry. It has stirred up ministry passion. It has challenged my heart for those in need. It has opened my eyes to the “big” picture of outreach around the world. It has provided resources and instruction that I could immediately implement”
~Outreach Reader
packed with ideas, insights and effective church practices. With Outreach magazine,
you are not simply an advertiser but a trusted, valued ministry resource.
Reader Demographics
| Outreach Readers |
- Average age: 48
- Male: 76%
- Female: 24%
- 80% are pastors or church staff
- 55% of reader churches are growing; 8% have more than doubled in the past year.
- 92% of readers retain their magazine for future reference
- 94% of readers purchase or influence products/services
purchased for their church
- 82% have visited an advertiser's web site for more information
- 77% contacted an advertiser or purchased a product/service advertised in Outreach
- 53% have a high or very high confidence/trust level in the advertising of Outreach magazine.
- 50% visit OutreachMagazine.com 1-2 times per month, with 24% visiting over 3 times per month.
|
| Reader's Churches |
- 50% of User's Churches are twice the size of the average church in America, with 76% of the churches being larger than the average size of a church in America
- 55% of Outreach Magazine reader churches are growing; 8% have more than doubled in the past year.
- 83% have at least 2 staff members; 41% have a staff of 5 or more
- 23% have an annual budget over $500,000
|
| In the next 12 months, Reader's churches will: |
| Purchase children's/youth curriculum |
72% |
Purchase church supplies
(communion supplies, bulletins, offering envelopes) |
70% |
| Purchase small group curriculum/bible studies |
69% |
| Consider sending a team on a short-term missions trip |
63% |
Purchase audio-visual tools
(ie software, videos, PowerPoints) |
54% |
| Purchase audio-visual equipment |
49% |
| Add new staff member |
37% |
| Purchase furniture or capital improvements |
36% |
Consider partnering with a para-church ministry
(ie MOPS, AWANA, 40 Days of Purpose etc.) |
35% |
| Expand their current facility or build |
24% |
| Launch a planned giving program |
20% |
| Sponsor a child through a world relief ministry |
19% |
| Host a simulcast, seminar or other outreach-oriented special event at our church (ie Injoy, Crown Ministries, CCN) |
12% |
| Consider a trip to the Holy Land |
8% |
| Reading, Conferences & Education |
- 57% of readers buy/read more than 7 ministry related books each year
- 91% of readers recommend books to their congregations
- 69% of readers attend 1-2 conferences each year; 21% attend 3 or more
- 77% of readers have at least a Bachelor's degree; 50% have a Masters; 11% have a Doctorate.
- 56% of readers plan to continue to further their ministry education
|
| Top Church Denominations |
| Baptist |
25% |
| Evangelical/Non-Denominational |
13% |
| Methodist |
12% |
| Pentecostal |
10% |
| Lutheran |
7% |
| Christian Church/Church of God |
6% |
| Presbyterian/Reformed |
6% |
| Why Readers Use Outreach magazine |
| Be equipped with practical tools |
93% |
| Introduce them to new things |
82% |
| Challenge Their Thinking |
70% |
