May 2007
In this issue:
New Lead
Generator
Effective Online
Advertisement
Theory Backfires
Media Use
Trends
Fast Facts
Energize your Marketing & Increase your Sales!
Key Fact
309,272 different individuals visited SermonCentral.com in March.
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The New Lead Generator
Introducing a break-through product: The Lead Generator Package. Energize your marketing and drive sales by promoting your product to the largest gathering of church leaders on the web. With two options this product can be customized to meet the need of any organization that targets church leaders.
The Lead Generator Package is a four-pronged marketing strategy that includes:
(1) one million+ graphic impressions to promote your service
(2) assessment of market interest and knowledge of your product
(3) hot lead capture for follow up
(4) a traffic stream to your site
Two Options to choose from:
Option 1: The Online Focus Group with the Power Survey including cooperative drafting and expert analysis of results.
Option 2: The Virtual Exhibit Booth* through the SermonCentral Home Page, with over 2 million impressions promoting your product and a built in qualifier this product is surefire investment!
(*Items featured in the Virtual Exhibit Booth must include a stand alone item offered for free to church leaders. Can be digitally deliverable.)
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Developing Effective Online Campaigns
Maximize your online advertisement with these four tips: Grab, Target, Engage and Direct.
- Grab attention through animation. The best, most relevant message won't produce a click through if it isn’t read.
- Target your ad to the needs of your audience. Need help figuring out what your audience needs? Click here to check out our new online focus group.
- Engage with a relevant message that prompts action. Give them an offer they can’t refuse, making sure it’s specific enough to draw the leads that you want.
- Direct – Make sure your landing page clearly shows a lead what to do next and that it matches the messaging on your ad. Ignore these two key steps and you risk loosing a potential customer.
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Obsession With Youth Backfires?
Ad Theory Backfires A Harris Interactive study suggests that the TV industry’s obsession with youth is backfiring. Over 60% of Americans say they believe that most TV ads and programming are targeted toward people younger than 40. More than 80% of adults over 40 say they have a hard time finding TV shows that reflect their lives and 37% of boomers aren’t happy with what’s on. Ironically TV’s slavish devotion to the 18-to-49-year-old demographic started when most boomers were in that age group. The theory is that it’s important to reach young people as their preferences are forming and advertisers pay a premium for young viewers: $335/1000 viewers aged 18-to-24 vs. $119/1000 aged 55-to-64. Half of baby boomers actually tune out commercials clearly aimed at young people plus another third go out of their way not to buy such a product. 51% of boomers describe themselves as “open to new ideas,” while only 12% of young adults think the older folks feel that way. With the average media buyer or planner under age 30 it’s easy to see the perception vs. reality disconnect.
(The Cincinnati Enquirer 11/22/06)
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Average Individual Media Use in America
Media Activity |
Hours in 2007 | Hours in 2000 |
|---|---|---|
| Watching TV | 1,555 | 1,476 |
| Listening to Radio | 974 | 942 |
| Using the Internet | 195 | 104 |
| Reading Newspaper | 175 | 201 |
| Reading Magazines | 122 | 135 |
| Reading Books | 106 | 105 |
| Playing Video Games | 86 | 64 |
| All Media Activity | 3,518 | 3,333 |
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Fast Facts
The Internet will help carry the ad industry’s expected growth of 2% and 5% in ‘07, according to an analysis by the New York Times.
(Online Media Daily 12/6/06)
More Buyers Online ComScore Networks reports online consumer spending reached $12.42 billion between 11/1/06 and 12/3/06, a 25% bump from ’05. The gain was driven by a 17% increase in online buyers, coupled with a 7% increase in dollars spent per buyer.
(Center for Research & Media 12/18/06)
Christian Products Nearly 12% of Americans spend more than $50 a month on religious products, and another 11% spend $25 to $29, according to a 2006 Baylor University study. Christian bookstore sales totaled $4.5 billion in 2005 with 1 in 3 Americans making at least one purchase.
(USA Today 12/13/06)
