Outreach Media Group

SermonCentral.com has been and will continue to be a powerful marketing tool for our organization.  Since we launched our marketing campaign we've been amazed to see sales increase by 23%!

~Online Advertiser

Sermon Central Demographics

SermonCentral.com is the largest gathering of church leaders on the web, with nearly 9 million page views and over 300,000 unique visitors each month. Your message will be seen by the decision makers with the financial authority and ability to influence others. SermonCentral.com users visit regularly as they prepare their sermons, utilizing over 100,000 free sermons, outlines, illustrations and dramas.

SermonCentral.com Users
  • Average Age: 45
  • Male: 86%
  • Female: 14%
  • 83% of SermonCentral.com users are Pastors or church staff
  • 70% of SermonCentral.com user churches are growing
  • 71% of SermonCentral.com users make or influence church purchases, with 90% being involved in the decision-making process
  • Average number of times a regular user of SermonCentral.com visits the site is 10 times a month
  • 84% of SermonCentral.com users have visited an advertiser's website for more information
  • 35% have purchased a featured product/service; 39% have recommended an advertised product/service to others
  • 79% recommend resources to their congregation on a regular basis
  • 99% of users would recommend the site to a colleague
User's Position
Senior Pastor 60%
Associate/Executive Pastor 15%
Youth/Children's Pastor 5%
Church Staff 3%
Lay Leader/Church Member 14%
User's Churches
  • 28% of User's Churches are twice the size of the average church in America, with 59% of the churches being larger than the average size of a church in America
  • 70% have churches that are growing, with 7% more than doubling in the last 10 years and 10% increasing by at least half.
  • 60% have at least 2 staff members; 18% have a staff of 5 or more
  • 22% have an annual budget over $250,000
Reading, Conferences, Education
  • 70% of users have at least a Bachelor's degree; 36% have a Masters; 6% have a Doctorate
  • 63% of users plan to continue their education
  • 99% buy books to be more effective in ministry, with the average user buying 9 books per year.
  • 90% attend at least 1 conference per year, with 35% attending 3 or more per year
In the next 12 months, User's churches will:
Purchase church supplies
(communion supplies, bulletins, offering envelopes)		 73.5%
Purchase children's/youth curriculum 61.7%
Purchase small group curriculum/bible studies 58.9%
Purchase audio-visual tools
(ie software, videos, projection images)		 57.3%
Consider sending a team on a short-term missions trip 43.7%
Purchase furniture or capital improvements 33.1%
Host a simulcast, seminar or other outreach-oriented special
event at their church (ie Injoy, Crown Ministries, CCN)		 31.5%
Expand their current facility or build 26.1%
Add a new staff person 25.3%
Consider partnering with a para-church ministry
(ie MOPS, AWANA, 40 Days of Purpose etc.)		 17.2%
Launch a planned giving program 20.6%
Sponsor a child through a world relief ministry 12.4%
Consider a trip to the Holy Land 6.5%
Top Denominations
Baptist 27%
Pentecostal/Charasmatic 14%
Non-Denominational/Evangelical 12%
Christian OR Church/Disciples of Christ 7%
Methodist 7%

Denominations between 2-4%: Church of God, Anglican/Episcopal, Wesleyan, Nazarene, Presbyterian, Assemblies of God, Sevent Day Adventist, Independent, Lutheran

Denominations with 1%: Missionary Church, Missionary Alliance, Evangelical Free, Reformed, Salvation Army, Mennonite, Foursquare, Catholic